Mission-Driven Brand Course
Clear Vision. Stronger Teams.
Practical Application.
Designed specifically for small business owners, Courtney will walk you through our blueprint for a mission-driven business that gives you back the freedom and fulfillment you got into business looking for. You’ll learn clarity, systems, communication, and organization in every area you need to have highly effective teams and a healthy culture.
This is a comprehensive course for business owners at any level. Whether you are just starting out and want to lay the foundation right from the get-go, or you’re a seasoned entrepreneur who wants to take their business to the next level, this is the perfect program to get powerful clarity, practical tools and insight, and actionable teaching.
This is a high-touch, high-impact program designed for leaders who are ready to transform how they lead and run their business—not just learn another framework. When you commit at this level, you’re making an investment that will pay you back in clarity, time, and measurable results.
Who is this for?
Mission Driven Brand is for the business owner who knows their work matters, but also knows it could be more purposeful, more organized, and more life-giving.
It’s for you if you:
Need to clarify your “why” on a deeper level and set personal and business priorities that align with it.
Are ready to create or refine a company mission, vision, and core values that are powerful and practical — not just words on a wall.
Want to attract, hire, and retain mission-aligned team members.
Are committed to building a value-driven culture that your team and clients feel.
Want leaders on your team to be able to lead dynamically & independently based on the value framework.
Need clear communication rhythms so you can be intentional, efficient, and organized.
Want to define roles, responsibilities, and key performance indicators for every single person on your team that spur ownership, commitment, and performance.
Are ready to become a mission-driven leader with a high-performance team while maintaining the quality and balance of life you desire.
Whether you’re laying a brand-new foundation or refining an established business, you’ll leave with the clarity, systems, and leadership skills to sustain success — and love the business you’ve built.
Love your business again.
Or build one you never fall out of love with.
Core Course Specifics
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9 weekly or bi-weekly virtual sessions for 90 minutes to 2 hours— a focused, results-driven container designed to deliver maximum impact while giving you space to implement between sessions.
This structure ensures you can apply each strategy before moving to the next stage, which is essential for getting results.
Exact timing will be built around participants’ schedules. -
Virtual meetings via Zoom. Cameras & microphones on for full participation—with real-time coaching and peer accountability.
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You’ll get lifetime access to a library of resources including:
Job listings that are magnetic
Interview formats & questions that make identifying ideal team members easy
Careers document template for potential hires
Value-led termination process
Creative ideas for mission & values integration in your team
Creative ideas for mission & values integration in your community
1:1 Check-in meeting template for sales team members
1:1 Check-in meeting template for leadership team members
Company needs & team strengths worksheet
Sample Position Guides & template (including sample KPIs)
These are exclusive, thoughtfully crafted tools to align your mission, operations, and leadership — tools you won’t find anywhere else.
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One size does not fit all.
Mission Driven Brand includes two 1:1 implementation and strategy calls with Courtney to ensure you can tailor the content specifically to your business.
Personalized feedback, tailored strategies, and direct support to accelerate your progress.
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The total course investment for all 9 virtual sessions, 2 individual calls, workbook, and resource library is $5,000 — intentionally priced to reflect the depth of transformation it delivers.
If you’d prefer to break up the payments into segments, we are happy to offer 3 monthly payments instead.
Stronger, aligned teams and clarity of purpose are waiting for you.
Now: Two Options to Equip Your Leaders with the Mission-Driven Framework
The feedback from past MDB clients was always this: “Can you help me get my leadership team on the same page?” So, rather than get to the end of the course & lose any momentum, we’re offering two different options to get your leaders up to speed & empowered with all the knowledge you’ve gained.
Mission Driven Leader Summit
One Day
Grayce Headquarters in Chattanooga, TN
Group training & practice
$699/person
Purchase at the same time as the MDB course & SAVE $100 per ticket.
Mission Driven Visit
One or Two Days
On site with your team
Personalized training & practice
$3,500 - One Day
$6,500 - Two Days
Pricing includes travel to you.
Purchase at the same time as the MDB course & SAVE $500.
Dates to be determined pending the completion date of MDB.
Your Leadership Reset is Waiting
The next course start date has not yet been released, but will always have limited space. Spots are intentionally limited to 6 leaders for maximum personal attention.
Choose a single payment of $5,000, or break it up into 3 payments.
This exclusive event is for the leaders of businesses whom have completed the Mission Driven Brand Course. Enjoy a one-day event dedicated to the implementation and training needed to ensure that the leaders of your company are equipped to lead a Mission Driven Brand.
Where? Grayce Bridal & Formal | Chattanooga, TN
What is included?
1 day training event with workbook.
Lunch (catered, vegan/vegetarian/dairy & gluten free options)
Coffee & snacks
**Optional welcome dinner the night before (at your own expense).
You’re just on your own for other meals & flights.
What is my investment? $699 per person or $599 when purchased with MDB (discount automatically applied).
$100 SAVINGS ADDED IN CART
when bundling with MDB
One or two days, in your business, with the contents of MDB customized to your team’s needs.
Travel costs included
$500 SAVINGS ADDED IN CART
when bundling with MDB